WHY CHOOSE MAINLAND PURE PREMIUM MEATS
MERINO LAMB AND ANGUS BEEF
At Mainland Pure, we believe the quality of your food starts with how it’s raised. That’s why we work with trusted New Zealand farmers who share our commitment to ethical farming, sustainable practices, and superior animal health. From grass-fed Merino lamb to 100% grass-fed Angus beef, every cut we offer is a reflection of care, quality, and full traceability - from farm to plate.
THE DIFFERENCE BETWEEN MERINO AND OTHER LAMB
Unlike traditional lamb breeds, Merino sheep have a higher muscle-to-fat ratio, resulting in leaner, more tender meat with a delicate, refined taste. Here’s why Merino lamb is a cut above the rest:
TENDER AND SUCCULENT
Due to their natural grazing habits, Merino sheep develop lean, soft-textured meat that melts in your mouth.
NATURALLY GRASS FED
Raised in open pastures, Merino lamb benefits from a natural diet, free from artificial additives and hormones.
RICH IN NUTRIENTS
Merino lamb is packed with essential proteins, omega-3 fatty acids, and key vitamins like B12 and iron.
MAINLAND PURE ANGUS GRASS-FED BEEF
Sourced from select South Island farms and finished on the fertile Canterbury Plains. Our Angus cattle are raised in stress-free, open pasture environments, allowing them to grow naturally without the use of antibiotics or artificial growth hormones.
NATURALLY RICH IN OMEGA-3S, VITAMIN E & ANTIOXIDANTS
Naturally nutrient-dense, our grass-fed meats support heart health and overall wellness thanks to higher levels of essential fatty acids and antioxidants.
EXCEPTIONAL FLAVOUR, TENDERNESS AND MARBLING
Carefully bred and pasture-raised for quality, our beef delivers a consistently premium eating experience - juicy, tender, and full of rich, natural flavour.
ETHICALLY RAISED, FULLY TRACEABLE FARM TO PLATE
Our animals are cared for with respect - raised in natural, low-stress environments by farmers who prioritise humane treatment and sustainable land practices.
SUSTAINABLE AND ETHICAL FARMING PRACTICES
Our Merino lamb and Angus Beef is 100% grass-fed and pasture-raised on local New Zealand farms, ensuring:
Ethical animal welfare standards
No artificial growth hormones or antibioticsMinimal environmental impact
By choosing Merino lamb, you’re not just enjoying premium meat—you’re supporting sustainable farming and ethical agriculture in New Zealand.